This isn’t to scare you off searching for things. However, by being on a site that sells various other brands all under one roof, if any of them pay for targeted ads, you could be the receiver of one. This could have you confused, because you obviously haven’t looked them up. It’s also likely that you could be searching a company like Glossier and end up having adverts for a makeup brand you’ve never even heard of. You could read an article about how to get your clothes sparkling white and later see pop-ups for laundry detergent. Sometimes without really thinking about it, it can be hard to figure out exactly where these targeted adverts came from. Let’s be honest, it doesn’t make much sense sending haircare product adverts to a bald man now, does it? Whereas, it might be a good idea to send suggestions of razors and shaving items to a man who regularly needs these things. This will then be used to specify the types of adverts you receive. Your phone, computer, tablet (basically any electronic device you use) will store all of your data in some secretive bubble that no one really thinks about. If you’ve ever typed in something like ‘how do I get a promotion?’ or ‘how to lose weight’ – prepare yourself to be inundated with adverts for schmoosing your boss or diet plans that are guaranteed to work. Your phone will know your personal secrets before you’ve even had time to process them yourself. This is probably quite an obvious one, but many people won’t have thought about it. Still thinking about this product? Well no, but now you’ve shown it to me again, how can I not? It’s a clever way of boosting their sales or regaining site attraction. They’re basically trying to seal the deal by showing you what you’re missing. This also happens when you leave a site after browsing or add things to your basket and never complete the purchase. They might promote their sales or discount codes within their adverts to show you they’re better value than their competition. Crafty isn’t it? If the company know they can offer something you’re interested in, they want to get their products out there instead. What about receiving an advert for Adidas when you’ve spent the morning searching for Nike sportswear? Companies will pay to appear in targeted adverts for their competitors. If I want that information, surely I’d look for it myself? Staying in London and unsure about where to eat? No need to search if the adverts are coming to you, right? Although, if you ask me, it does seem a little invasive. You might love this, it could be handy for you. All you have to have done is visit somewhere once, and your phone will store that data and allow companies that pay for adverts to start sending some your way. You don’t have to live somewhere and regularly engage with social media accounts in that area to receive targeted ads. However, it can seem a little alarming when these adverts make their way onto your social pages. Phones now can track where you last parked your car, so no more walking around a car park looking crazy. This means that your phone can store the data of where you’ve been. Your phone knows where you are at all times, yes you can disable tracking on different apps but overall, wherever you go, your phone goes. Have you ever been for a day out somewhere, and suddenly you’re receiving adverts directed at you for places to eat or visit within that city? That’s no coincidence, that is in fact your phone tracking you.
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